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In the retail industry, mobile experience makes all the difference. Here’s how we helped Pepe Ganga transform their digital channel by launching an app that truly connects with families and simplifies everyday shopping. Discover how we made it happen with strategic UX and cutting-edge technology.
Pepeganga
Mobile AppImplementation ✓
UX Design ✓
CMS Configuration ✓
The Challenge
Pepe Ganga, a leading brand for children’s and family products in Colombia, wanted to evolve its digital shopping experience. The goal: to launch an intuitive, modern mobile app aligned with the new needs of their customers, to boost repeat purchases and customer loyalty.
The Solution: UX and Implementation with ITG Mobile Framework
At ITGlobers, we designed and launched the Pepe Ganga app using our ITG Mobile Framework—a headless CMS solution that enables agile, scalable management of mobile eCommerce experiences.
How Did We Do It?
UX Research & Journey Mapping
We studied user behavior and identified real pain points: slow navigation, difficulty finding products, and a less-than-optimal checkout process. We mapped the customer journey to prioritize solutions focused on experience and ease of use.
User-Centered Design
We developed interactive prototypes and tested them with real users, prioritizing accessibility, speed, and simplicity. Every screen was designed for busy parents, making it quick and easy to shop or discover offers.
Agile Implementation with ITG Mobile Framework
Thanks to our framework, integration with Pepe Ganga’s systems was fast and scalable. The Pepe Ganga team can now update promotions, banners, and catalogs in minutes, without relying on technical teams, and with full autonomy from the CMS.
Successful Launch
We launched the app on Google Play, achieving positive adoption and excellent user feedback, especially valuing the agility and clarity of the navigation. The Pepe Ganga team gained real-time visibility into app performance and the ability to react quickly to new campaigns or seasons.
Results
The results exceeded expectations in terms of adoption and user satisfaction, demonstrating the impact of a mobile experience truly designed for the end user.
*Don’t have it yet? Download the Pepe Ganga app and discover a new way to shop—easy, fast, and from anywhere. Click here to download it on Google Play. Your next purchase is just a tap away!